The best bush experience in Africa
Ginkgo Agency was commissioned to create 21 short films that reflect the beauty and luxury of Singita’s portfolio of exclusive bush lodges. Each film is unique in that it tells the individual visual narrative of each lodge – displaying setting, interiors and exclusive offering to high-end clientele.
In addition to the hospitality elements, the agency created a series of films that reflect Singita’s ethical standing as conservationists and highlight their far-reaching social responsibility programmes that have uplifted the local communities in which they operate.
Broadcast on the web and used in industry trade shows, the series of films helped to drive sales and position Singita Game Reserves as offering the best bush experience in Africa. Singita has been a consistent winner of prestigious global awards and accolades, and has been voted best hotel in the world over 15 times by various international travel publications and reader surveys.
In addition to the suite of brand films that display the sophistication, exclusivity and beauty of the Singita experience it was decided to commission narratives that represent the deeper, personal, aspects of the Singita story.
#SingitaStories, a three-film series, shares intimate stories of remarkable characters and highlights astonishing insights into the gains in conservation.