A leader in positive news 

Beautiful News is an editorial format that releases one positive short film every day of the year.  Each film reflects and celebrates the good in humanity and the natural world. The simple rationale is that within the plethora of the negative, there is always positive.

Piloted in South Africa, Beautiful News is now the leading good news platform in the country, with an ever-expanding global footprint. 

Curated content with remarkable reach

Daily content is distributed on social media, reaching a broad audience. Brand opportunity lies in the targeting of relevant segments within that audience. The application of considered marketing, activations and data tools ensures refined targeting, better understanding of consumer behaviour and a solid measure of return on marketing.

This targeted distribution strategy has reached a broad spectrum of people by telling stories that inspire, celebrate and surprise. In just over three years, Beautiful News has shared over 1 300 stories, achieved 459 million views, and created more than 4.1 billion opportunities to be seen.