The #EveryTerrain SUV Campaign is a commercial content-driven campaign to introduce the new Mercedes-Benz SUV range to the South African market through a consistent format and message.

Brand content meets conservation

Episode four of the six-part series paired Adrian Steirn and animal behaviourist Kevin Richardson with the new G-Class car. The combination led to the creation of a photograph intended to raise awareness about the plight of lions.

A compelling story with enormous editorial value, the piece was picked up by outlets across the globe. It reached an audience of approximately 910 million worldwide, with the embedded film receiving a total of 2.7 million views on the Mail Online.