Re-framing the world

Nikon I AM SA TV Commercial

I AM Middle East Brand Film

I AM Middle East TV Commercial

Ginkgo Agency’s use of Nikon cameras and lenses in global-standard photographic and cinematic productions acted as the natural catalyst in the client’s commissioning of this film.

The crew travelled to Nigerian, Tanzanian and South African locations to film and photograph the exquisite landscapes and complex details required in communicating the quality of product, ease of use and consumer lifestyle nuances that are reflected in this brand’s ethos.

The filming period delivered an emotive three-minute brand narrative for the Middle-Eastern territories, a 60-second TV commercial for Nigeria and a two-minute brand film for the South African market.


Case Studies