Re-framing the world

Woolworths and My School Nelson Mandela Tribute

In collaboration with Woolworths and the iconic South African musician, Johnny Clegg, Ginkgo Agency created a music video to accompany the specially remixed version of the infamous struggle song, Asimbonanga.

Broadcast across web and social media channels the video was released on the first anniversary of the passing of Nelson Mandela. A celebration of the man’s life and a call to the nation to continue his legacy, the video defines the new intention of the song - Mandela's South Africa is in our hands and the hands of generations to come.

In addition to the video broadcast on web and social media, behind-the-scenes excerpts, interviews and a photo essay were distributed across multimedia channels including television.


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